Our Story

Oohla was created to provide parents and their kids access to beautiful children clothes without the hassle of owning them. We hand-pick beautiful, thoughtful, and fashionable dresses and accessories to create special moments in families' everyday life. 

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At Oohla, we put families first. As parents, we get so much joy from watching our kids grow. And it's amazing to see their eyes light up when they are dressing up, twirling in front of the mirror, and running around the house full of imagination. Each of our chests is uniquely curated to create those precious moments for families.



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We provide a convenient and affordable way for parents to dress up their kids. Our rental model offers a variety of beautiful outfits for different kinds of occasions such as birthday parties, weddings, playdates, and more. Don't spend money on buying dresses that can only be worn for a few times. 






Did you know that the fashion industry is the second largest polluter in the world? More than 16 million tons of textile waste is generated each year in the United States, with 65% sent to the landfill. An average American throws away 80 pounds of used clothing per year. We offer a sustainable solution to help reduce such waste while helping parents save money and closet space.


Our Founder

Oohla is founded by Angela Choy, a mother of two living in the San Francisco Bay Area. One of her favorite family activities is playing dress up with her 5-year-old daughter, Hailey. While these dress-up plays are always fun, it’s pretty painful to watch all these outgrown dresses piled up in her daughter’s closet. She believed there must be a better way to have fun dress-up experiences without wasting time, money, and closet space on outgrown dresses.

She decided to combine her daughter’s love towards beautiful dresses and dress-up play with her professional experience as an operational excellence leader to solve this problem. This has become the driving force behind the birth of Oohla.

Oohla’s mission to bring fun dress-up experiences to families without the hassle of buying and owning. Our goal is to become a sustainable fashion leader in the children apparel space.